INTRODUCTION TO: RENO SPITERI'S WINEOPOLIS.

Welcome to my wine site. Salute'.

There are many websites on the internet which deal with the subject of WINE. I would like to take this field to a different perspective than most, and shall try to cover the subject and various topics planned to be raised from the viewpoint of the consumer, rather than from the viewpoint of professional wine critics.

As a marketing consultant, I have always advocated that products and services, no matter what they are, cars, clothes, food, beverages, etc. etc. have only one aim in their existence, and that is for them to be sold successfully to the end user, i.e. the consumer, you and me. Not only, but marketing a product should ensure that rather than hiding the actual quality of a product behind a lot of meaningless advertising jargon, products are to be marketed to the appropriate consumer group, ensuring that the full attributes of such products are highlighted clearly, guaranteeing satisfaction and value for money.


Reno Spiteri enjoying a premium red wine.


Wine is such a product. Marketing of wine and discussing wine requires inside and deep knowledge of the product, and with the current numerous winemakers, from nearly every country in the world, and with the choice of grape varieties and blends on the market, consumers find themselves lost when they come to make an educated choice when ordering wine in a restaurant or buying that special bottle from a specialised wine shop. From which country; which winemaker; which region; which grape varietal; which year; full, medium or light bodied; red or white?

Reno Spiteri's Wineopolis, shall try and endeavour to create a more well informed consumer by bringing to the attention of our members, up-to-date information about wines in general: choices; different grape varietals and blends; wine tasting reviews; features; regions; Old World Wine versus New World Wine; prices and ratings. I of course shall award my own ratings to wines that we carefully select to review. The ratings shall make use of the points system from 70 to 100, and shall be aimed to guide consumers to make good choices rather than for the trade to make or break a wine. Price will not come into what points are awarded, as an exceptional wine from a "New World" winemaker might cost much less than one which is made by an "Old World" producer for the same varietal and quality. Ratings will be given the RS suffix, e.g. RS92, etc.
96 to 100 - Outstanding; Supelative Classic. - rarely given.
90 to 95 - Excellent.
85 to 89 - Very Good - Quality at a good price.

There are various wines both local as well as imported brands, that have been rated below this minimum quality standard by myself. In most cases I do not include wines that are rated below RS85 in either the reviews or The Wine List.

With your help we can make this site a successful consumers' voice in the wine industry.